CASE NR. 8

LONG DAYS, GOOD DAYS

Client: Designer Outlet Algarve

Services: Photography

LONG DAYS, GOOD DAYS

A stylish woman in a leopard print jacket and black dress holds a BOSS shopping bag outside a boutique.
A stylish woman in a leopard print jacket and black dress holds a BOSS shopping bag outside a boutique.

Some days are just made for wandering. An orange blazer catching the midday sun, an ice cream cone that is already melting, a coffee that can wait. This campaign for Designer Outlet Algarve was built around exactly that kind of afternoon, the one where the shopping is good but the feeling of the day is better.

Shot entirely on location, the series leans into the visual language of a genuine summer out, bright light, relaxed styling, the easy pleasure of moving between stores with nowhere particular to be. Bimba y Lola, Boss, Purificación Garcia, Lacoste: the brands are real, the setting is real, and the mood is the point. It is less about what you buy and more about what it feels like to spend a few hours in a place that earns that kind of time.

Designer Outlet Algarve summer campaign, Long Days Good Days
Designer Outlet Algarve summer campaign, Long Days Good Days
A stylish woman in sunglasses holding a pink and yellow double scoop ice cream cone on a summer day.
A stylish woman in sunglasses holding a pink and yellow double scoop ice cream cone on a summer day.
Designer Outlet Algarve, relaxed summer styling
Designer Outlet Algarve, relaxed summer styling

The Algarve summer does the heavy lifting here. That particular quality of southern Portuguese light in the afternoon, warm and slightly golden, makes everything look like it belongs on a good day.

Woman in an orange blazer carrying Purificacion Garcia shopping bags while walking outdoors.
Woman in an orange blazer carrying Purificacion Garcia shopping bags while walking outdoors.
Designer Outlet Algarve campaign, shopping lifestyle
Designer Outlet Algarve campaign, shopping lifestyle

The photography works with that rather than against it, keeping things loose and alive without losing the aspirational edge the client needed.

A woman enjoying a slice of cheesecake and fresh orange juice at an outdoor cafe table.
A woman enjoying a slice of cheesecake and fresh orange juice at an outdoor cafe table.
A stylish woman in summer fashion holding an ice cream cone while shopping at an outdoor mall.
A stylish woman in summer fashion holding an ice cream cone while shopping at an outdoor mall.

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RICARDO GONÇALVES